
17 YEARS IN THE MAKING...
Hndsght began with an idea I had in the sixth grade (2008): drawing a smiley face on the back of a hoodie. When realizing that this idea had potential, I created a logo and four face variations, which began the short-lived hoodie brand "Smiley Hood." Smiley Hood was sold to a handful of friends and left untouched after one product release.
Shortly after moving to New York in late 2019, I was exposed to the city's emphasis on style, open-mindedness, and creative energy. This led to the idea of taking my original 6th-grade vision and turning it into something bigger and better. Started in the fall of 2019 as a simple hoodie brand, Hndsght has since evolved into a creative studio, emphasizing ideas and materials from the past and bringing them new life for the future. Five years later, it has grown into a world of not only clothing, but also art and furniture.
The "Hndsght" name was chosen for a handful of reasons.
- The concept was created by looking back on an idea from the past and reimagining it for the future.
- It emphasized the original detail of the eyes being on the back of the hoodie.
- There are no i's (eyes) in the name "Hndsght" because they were already located on the back of the hood.
- Hndsght is always 20/20, which is also the year the brand was started (November, 2020).
FACE DRAWN WITH MARKER (2008)
"SMILEY HOOD" HOODIE (2009)
HNDSGHT 20/20 HOODIE (2020)





