16 YEARS IN THE MAKING...
The hndsght brand originated in Cincinnati, OH from an idea to draw a smiley face on the back of a hoodie in the 6th grade. When realizing that the idea had potential, Andy created a logo and four face variations, which began the short-lived hoodie brand "Smiley Hood." Smiley Hood was sold to a handful of his elementary school friends and left untouched after one product release.
When Andy moved to NYC in September 2019, he fell in love with the city's focus on fashion, open-mindedness, and abundance of creative energy. He decided to take that original idea from 6th grade and turn it into something bigger and better.
The brand has been evolving ever since.
The "hndsght" brand name was chosen for a handful of reasons.
- The brand was created by looking back on an idea from the past and reimagining it for the future.
- It emphasizes the original detail of the eyes being on the back of the hoodie.
- There are no i's (eyes) in the name "hndsght" because they were located on the back of the hood.
- hndsght is 20/20, which is the year the brand was started (November, 2020).